1 Billion Views Without the Textbook: Dr. Kojo’s Approach

What You’ll Learn

Dr. Kojo Sarfo is a board-certified PMHNP who has done something most clinicians never imagine — reached over 1 billion views on social media by making mental health content that’s actually fun. In this webinar, Lindsay sits down with Dr. Kojo to explore how he built his platform, why humor works as a clinical education tool, and what PMHNPs can learn from his approach.

This isn’t just about going viral. It’s about using your voice as a clinician to reach people who would never walk into a psychiatrist’s office — and building a career that extends beyond the exam room.

Topics Covered

• From Clinician to Creator — How Dr. Kojo went from practicing PMHNP to one of the most-followed mental health voices on social media
• Using Humor in Mental Health — Why comedy and music make psychiatric concepts more accessible and less stigmatizing for the general public
• Building a Social Media Following as a PMHNP — Practical strategies for creating content that resonates, grows an audience, and stays clinically responsible
• Making Mental Health Relatable — How to translate complex psychiatric topics into content that everyday people actually want to watch and share
• Going Viral on TikTok — What makes mental health content take off, the algorithm realities, and how to stay authentic while growing
• Personal Branding for PMHNPs — How building a public platform can open doors for speaking, consulting, advocacy, and career opportunities beyond clinical practice
• Reaching 1 Billion Views — The milestones, lessons learned, and what surprised Dr. Kojo most about the journey

Featured Guest

Dr. Kojo Sarfo, PMHNP-BC is a psychiatric-mental health nurse practitioner and social media creator known for using humor and music to make mental health content relatable and accessible. His videos have gone viral on TikTok and across platforms, reaching over 1 billion cumulative views. Follow him at @drkojosarfo.

Who This Is For

This webinar is for any PMHNP curious about building a personal brand, creating mental health content on social media, or simply inspired by a fellow psychiatric NP who found a creative way to make a massive impact. Whether you want to start a TikTok, grow your practice’s online presence, or just hear an incredible story, this conversation delivers.